Friday, December 27, 2013

Why "Scandal" Is So Popular


This year people marveled that the 3rd year season premier of “Scandal” attracted over 12 million viewers and that the show has generated twitter and viewing parties all over the country. The show is about a public relations guru and her on-going affair with the President of the United States. Stories about women who find love and sacrifice it for the greater good are nothing new – but this story seems to have captured the attention of everyone, especially women of color. If you call one while the show is on, you might get hung up on! You might still find a lot of people who have never seen it, but I doubt you can find many people who have never heard of it.

The publicity has been incredible and you've seen Kerry Washington, the actress who plays the lead character Olivia Pope go from being considered a journey woman actress to a star in her own right. The outfits she wears on the show have caused American seamstresses to turn their hands into pincushions in their haste to produce knockoff outfits overnight. The Prada calfskin tote in white and tan are the most sought after items on earth right now – there isn't a SINGLE Nordstrom, Neiman Marcus or Saks that has it in stock in the country. You can find a needle in a haystack before you'll find a white trench coat.

Well, this is only my theory, but I haven't heard anyone dispute me on it. Let me take you back in time.

It was the summer of 2011 when the world was inundated with stories about Muammar Gaddafi's “obsession” with Condelezza Rice. Some reported that he had a room peppered with pictures of her, clippings of her triumphs, a movie about her background and travels that was longer than “The Godfather”, and that he showered her with diamonds and asked her to be his queen. It turned out that much of that was overblown, the room was actually a binder, the diamonds were actually one ring, and the film was a 60 minute video tape. It doesn't matter – I said it at the time and I will repeat it – every woman should know such adulation! He called her his beautiful African princess, he said that he admired her, that he enjoyed watching her tell others what to do, and that he liked the fact that she had so much power and was so intelligent. Count the number of times somebody has told you that! If you still have fingers left, that is the answer to the question about why women are drawn to the television show “Scandal” with such cult-like devotion. The show began a few months after that revelation.

In every episode you see a woman who owns her own successful business that spends each week saving the world from public relations nightmares, all the while meeting the President in the Oval office, or a tech closet, or a secret home in Vermont for their rendez-vous! You wonder how she has the time – her clothes are impeccable, the weave is never out of place, and that handbag never even has a smudge on it. She's a woman of African descent who tells everyone what to do, they all listen to her, and when the show is over, order is restored. You can't find that level of fantasy everywhere.

So, if you're planning on asking a sister out on Thursday night, be prepared for an early evening – she may have a standing reservation at a Chicago viewing party – cause “Scandal” is one show we don't intend to miss!!!




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